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Brand

identity

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branding

Brand Identity is the heart of your business. This is one of the core elements that you need to have in order to bring quality, consistency, and confidence. It helps your customers or audiences to identify you easily and it distinguishes you from your competitors.

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the process

Design Brief

Name:

Klarity (CRM / Project Management 

Software, Virtual Training, and Executive hypnotherapy Services)

Focus Industry:

Mission driven companies

with revenue $3M+

Colors:

Charcoal (#424651) and Mint (#B4F8C8).  We are looking for a clean, crisp, precise, professional, tech feel icon

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Logo Design

study

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Design Elements

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Build Your Brand with Deson

Design Study

Creating nine design options that visualize the design brief of the brand.

Color Palette

Extensive color choice for the right palette of your brand.

Social Media Materials

Social media covers serve as the facade of your brand.

Revisions

Developing and exploring the possible changes of the chosen logo design.

Typeface

Fonts that perfectly fit the entire look and feel of the brand.

Patterns

Design patterns and elements that support the entire visual of your brand across any platform.

Versions

Complete logo design versions that detailing the primary, secondary, icon, and mono-color versions.

Brand Guide

Guide is your key reference that detailing the brand's design, rationale, and correct logo usage.

Ownership

Full design ownership of the design.